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Bvlgari proves that time is a jewel

This is just the beginning...
Bvlgari unveils its latest novelties at LVMH Watch Week 2022, fusing impeccable jewellery craftsmanship with Swiss watchmaking expertise...

Leave it to Bvlgari to truly make an impressive mark at LVMH Watch Week. At this year’s edition, Bvlgari is kicking off its series of novelties with a bang – offering reimagined icons, new dials, open-worked complications and contemporary pieces, each echoing Bvlgari’s innovative spirit and expertise on craftsmanship. 


It’s no doubt that Bvlgari’s Serpenti design is the ultimate power piece on everyone’s wishlist. On the occasion of LVMH Watch Week, Bvlgari has introduced us to a generous line-up of new Serpenti secret watches (four, to be exact). Revisiting the iconic design from the ’50s, the new Serpenti Misteriosi timepieces are all equipped with the new Piccolissimo mechanical movement, considered to be one of the smallest in the world, entirely conceived and produced within the Bulgari Manufacture in Le Sentier. And they look SO good.

Opening a new territory of expression, the new line-up of Misteriosi celebrates the brand’s first iconic Serpenti secret timepieces and are as opulent as they are colourful masterpieces. Decorated, gem-set and assembled, the new Serpenti Misteriosi timepieces come available in a black-lacquered rose gold case; a white gold case featuring green-lacquer and set with brilliant-cut diamonds; a rose gold case set with brilliant-cut diamonds and turquoise inserts, 2 pear-cut rubellites for the eyes; and a white gold case and headset with 626 round brilliant-cut diamonds, 2 pear-cut emeralds for the eyes, diamond-paved dial and yellow gold double-tour bracelet set with round brilliant-cut diamonds (featured below).

Serpenti continues its endless quest for reinvention and introduced new variations of its iconics. For example, the Serpenti Misteriosi Romani High Jewellery Secret Watch is just another chapter that has been inspired by classical Rome and in a nod to the gold bracelets worn by upper-class society, the creation is one of the most expensive high-end timepieces ever made by the brand. It’s a unique piece that comes complete in 18kt white gold set with 1 cushion-cut sapphire, 674 buff-top cut sapphires, baguette and pavé-set diamonds on the case, bracelet and dial. 

Evoking the precious everyday moments of a woman’s life, the Serpenti Seduttori and Tubogas are usually a go-to, and during LVMH Watch Week, Bvlgari chose to broaden its impact and offer new timepieces. For Serpenti Seduttori, there’s a brand new bracelet that features hexagonal motifs (a stylistic element used by Bvlgari since the creation of the first Serpenti watches) and three variations graced with a new dramatic black lacquer dial, framed by a steel, steel and rose gold or full rose gold case.

The Serpenti Tubogas wristwatch also received its very own update and is now available in a bimetallic combination of yellow gold and steel, or exclusively in yellow gold set with diamonds on either side of the reptile’s head, embellished with a white opaline guilloché dial. Undeniably unique in the way it adorns the female wrist, while undeniably Bvlgari.

Because of its unmistakable nature and contemporary aesthetics, Serpenti Seduttori and Tubogas make the perfect everyday-wear timepieces.

Octo Roma Emerald Grande Sonnerie

We’ve always loved the way Bvlgari infuses cutting-edge design with technical expertise and its Octo Roma masterpieces are proof. During LVMH Watch Week, Bvlgari’s mastery of highly complicated watches is seen in a beautiful mechanical self-winding movement, the Octo Roma Emerald Grande Sonnerie – a pinnacle of horological prowess, but the dial and case are now set with shimmering baguette-cut emeralds and diamonds. 

Available in a 44mm-diameter white gold case, the timepiece comes with a bezel and lugs set with 72 baguette-cut emeralds, 411 baguette-cut diamonds, 15.42 mm thick, transparent case-back, white gold crown set with baguette-cut diamonds and 1 round rose-cut diamond, baguette-cut diamonds on the dial. To complete it all, the unique piece features a green alligator strap with white gold folding clasp.

The Octo Roma family also added the new Octo Roma Carillon Tourbillon which, while combining two essentially classic complications, redefines watchmaking tradition in a resolutely modernist approach. With a highly graphic skeletonised movement with blue bridges, the 30-piece limited edition comes complete with a platinum case is encircled by a blued titanium caseband.


Bvlgari’s Lvcea timepieces are known most for speaking the language of light and enhancing the characteristic luminescence of the distinctive Roman sky. The new 2022 models get a refreshing update with added colours to the palette – think dials crafted in pink mother-of-pearl and aventurine – as well as in new sizes: 28mm and 33mm. Each of the dials is assembled using the marquetry technique in a pattern called “Intarsio”, meaning that in both cases, each of the 37 mother-of-pearl and blue aventurine micro-elements are cut and then faceted by hand before being assembled according to a precise and regular geometry to form the three-dimensional surface of the dial.

Also read: Everything you need to know about 2022’s biggest jewellery trend.