If you’ve ever wished you could bottle up that sunkissed, just-off-the-yacht feeling from the South of France, APM Monaco is already one step ahead of you. Born in the heart of Monte Carlo, this brand is what happens when a family with 30 years of expertise in diamonds, gold, and all things sparkling decides that luxury shouldn’t be reserved for gala nights. Founded by mother and son Ariane and Philippe Prette and turbocharged by Creative Director Kika Prette (Philippe’s wife), APM Monaco nails the sweet spot between Riviera chic and streetwise cool. Think elegant, think easy, think jewelry that can elevate any outfit.
Now, on to the latest reason your jewelry box is about to get a lot more crowded: the APM Monaco Été Collection. Translating to “summer” in French, this collection is a reflection of free-spirited yet glamorous summer days. Designed to channel the golden warmth and vibrant hues of the South of France, each piece is an invitation to mix, match, and live your best Mediterranean life.
Here’s the rundown: At the heart of the collection are ‘Les Galets’—those smooth, sun-kissed pebbles you spot along the Côte d’Azur. These pebble-inspired pieces capture the coastline’s laid-back luxury in every curve and contour. You’ll spot subtle sunray motifs, too—an homage to that golden hour glow the South of France is famous for—plus palm tree silhouettes and playful shadows that bring a dash of Riviera escapism to your look.
But wait, it gets better. Turquoise and malachite stones add that essential pop of color. Think ocean blues and lush greens set against the rich warmth of yellow gold. The result is a range of jewelry that’s equal parts showstopper and everyday staple, with a mood that says “I summer in Saint-Tropez.”
The dreamy campaign, fronted by Maryam Hussein, perfectly embodies the sunlit spirit of the APM Monaco Été collection. The collection is a love letter to the Mediterranean’s golden days and balmy nights. Whether you wear it solo, or stack it up, either way, you’re in for a season of compliments.
ALSO READ: APM MONACO’S ‘PASTEL DREAMS’ COLLECTION HONORS THE SPIRIT OF THE FRENCH RIVIERA.
