In a spectacular celebration of its 150th anniversary, Audemars Piguet lit up the Swiss night with the third edition of Audemars Piguet Parallel, a one-of-a-kind concert experience held in a secret location, revealed only hours before the show. Nearly 1,000 guests, contest winners through the Montreux Jazz Festival, were whisked away to Vouvry’s disused thermal power plant, transformed into an immersive stage for an unforgettable evening.
The lineup? Nothing short of electric. Rising deep house star Alex Wann set the tone, followed by the genre-blending rhythms of Chloé Caillet, and global icon Peggy Gou, who brought the crowd to a roaring finale.
Launched in 2022, Audemars Piguet Parallel fuses Haute Horlogerie with cutting-edge sound, echoing the brand’s commitment to artistry and innovation. From past collaborations with Jay-Z and Mark Ronson to its digital preservation efforts with the Montreux Jazz archives, Audemars Piguet continues to bridge craftsmanship and culture.
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