Mr Porter is the go-to site for stylish men around the globe and it’s likely to find itself with even more fans moving forward following today’s announcement that it will launch Swiss luxury watch brand Breitling on site from next month.
The news follow’s the site’s desire to expand its luxury watch offering to consumers — earlier this year it sold a collection of exclusive Bell & Ross timepieces, one of which was the most expensive item to have been sold on the platform.
Brietling will launch on site with 31 pieces, a curated selection of the brand’s most iconic pieces. Plus, a limited edition piece from the Navitimer 8 collection will also be available. The Navitimer Aviator 8 BO1 Chronograph 43 is “housed in a steel case with an elegant silver dial, anthracite subdials, and with a brown leather strap” according to a release and the Breitling Manaufacture Calibre 01 watch is limited to just 1,000 pieces.
Of the newest brand to join the Mr Porter family, Toby Bateman, the Managing Director of Mr Porter, said, “Mr Porter is thrilled to be launching Breitling, a brand that embodies craftsmanship and performance. Its recent rebirth within the industry has been very successful, making this a perfect time to partner with the brand and to continue the strategic growth of Mr Porter’s luxury watch category. Breitling’s newest watches and iconic timepieces will be sure to resonate with our global customer base.”
Breitling will be available for purchase on Mr Porter from June 4.