LA D MY DIOR TIMEPIECE HAS A SIGNATURE MOTIF FROM THE ‘NEW LOOK DEFILÉ’ IN 1947.

A 'Ribbon That Tells Time'.
Today marks the launch of LA D MY DIOR, a must-have model of the house since 2003.

First dreamed up by Victoire de Castellane, the Artistic Director of Dior Joaillerie, LA D MY DIOR is, till today, reflecting the multiple facets of femininity, combining materials colors and dimension daringly.

Behind its graceful curves and two sleek hands…

This season’s new virtuoso version features the cannage graphics, Dior’s historical fundamental and a signature motif that appeared on the seats of the Napoleon lll chairs which welcomed guests at 30 Avenue Montaigne for the presentation of the ‘New Look Defile’ on February 12, 1947. Designed like a ‘ribbon that tells time’, this precious timepiece celebrates the Maison’s savoir-faire and haute couture with a strap that’s adorned with hand-engraved geometric lines that continue on the precious dial. Alternately set with diamonds or finely worked with drawings that reflect the delicacy of a strip of silk, its case expresses all the passion and innovation of Dior’s watchmakers. It comes in two sizes 19mm and 25mm and is available in gold and silver-plated steel to guarantee an extra touch of elegance to the wrist.

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