FRED is ushering in a radiant new era for its iconic collection with the launch of Force 10 Rise. This dazzling reinterpretation blends bold creativity with refined femininity, capturing the Maison’s deep-rooted love for the sea and its pioneering spirit in jewelry design.

Nearly six decades after its inception, the Force 10 collection remains a symbol of courage and determination, inspired by Fred Samuel’s passion for sailing. With Force 10 Rise, FRED elevates this heritage, embodying strength and resilience in every meticulously crafted piece.

At the heart of the collection lies the dynamic interplay between the emblematic cable and buckle. This time, the buckle gleams with diamond pavé detailing, bringing a fresh brilliance to its signature aesthetic. The band ring, with its bold graphic form, exudes confidence, while the new necklace offers versatility. Wear it solo or layered for a striking effect. Two pairs of earrings, available in half-moon and hoop styles, add a modern twist, complemented by an edgy ear cuff for endless styling possibilities.

With Force 10 Rise, FRED invites you to embrace your inner strength, making a statement of elegance and determination. A luminous evolution of an enduring icon, this collection radiates the fearless spirit of The Sunshine Jeweler.
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