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JEAN CLAUDE BIVER AND HIS SON CREATE A HIGHLY EXCLUSIVE AND PRESTIGIOUS BRAND TOGETHER.

Jean-Claude Biver, a legend with almost five decades of watchmaking expertise, and his son Pierre, a young prodigy with an eye for perfection, are teaming up for a new and exclusive venture.

Together, they have gathered the most talented craftsmen and experts to create masterpieces of the highest prestige, worthy of being exhibited in museums. Their first chapter tells the tale of a watch complication that holds a special place in their hearts: a minute repeater, with a tourbillon and a micro rotor. But their approach goes beyond technology and aesthetics; it’s an embodiment of ethical and traditional values that are vital to their philosophy. In the spring of 2023, they will present their first model, designed for the discerning watch aficionado. From the dial to the bracelet, every element of the watch tells a story that connects the past, present, and future of watchmaking. But their creations also have symbolic elements, integrated into their architecture, that make them unique. Natural hardstones like silvered obsidian and sodalite are used for the dials, chosen for their recognized attributes of courage, confidence, and protection. The minute repeater is not just a collector’s item, but a spiritual masterpiece that carries subtle messages, transcending the boundaries of time and space.

Sound, a vibration that resonates with the deepest emotions of our being, is the medium through which the Biver legacy unfolds. Their horological journey takes on a new dimension with the addition of a minute repeater – a complication that is both practical and poetic, echoing the eternal cadence of time. For Jean-Claude and Pierre Biver, “Do different” is more than just a catchphrase – it’s a philosophy that harkens back to the origins of horology. They choose to start with complexity, to embrace the challenge of pushing the boundaries of what is possible. The minute repeater is the first chapter of their story, a symbol of their commitment to innovation and tradition. Technology, for the Bivers, is not an end in itself. It is a means to an end – the realization of their vision of what a watch should be. The minute repeater is the cornerstone of their brand, a testament to their shared aesthetic and values. It is a contemporary masterpiece that embodies the spirit of their legacy, a tribute to both their past and their future.