In 1906, long before her eponymous fashion house was born, Gabrielle Chanel discovered the art of quilting in the equestrian world. She transformed this bold and structured motif into an iconic hallmark of CHANEL. In 2015, this timeless design took on a new form: COCO CRUSH, a refined jewelry collection that embodies elegance, strength, and modernity.
Every piece of COCO CRUSH showcases the quilted motif, its crisp lines softened by sensual curves. Expertly crafted incisions create a luminous interplay of light and shadow on CHANEL’s signature BEIGE GOLD, an exquisite shade inspired by Coco’s love for warmth, texture, and understated luxury.
In 2025, CHANEL unveils a daring evolution: COCO CRUSH adorned with fiery rubies. These rich red gems, a color Coco herself called “the color of life,” illuminate necklaces, bracelets, and rings, creating a striking contrast against gold. Diamonds, too, find new expression, meticulously set along the diagonal quilted lines for an enchanting sparkle.
Designed to be worn freely, stacked, or mixed across gold hues, COCO CRUSH is not just jewelry, it’s the ultimate expression of CHANEL’s fearless spirit and effortless sophistication.
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