As the Cannes Film Festival gears up for its 78th edition this May, the iconic Palme d’Or celebrates a dazzling 70 years. Often dubbed the “Holy Grail” of cinema, this golden trophy isn’t just a symbol of excellence, it’s a love letter to the art of filmmaking. Crafted by Chopard since 1998, the Palme d’Or takes 70 hours to complete in the brand’s Geneva ateliers, using ethical gold and rock crystal.
The award’s current design was born from a bold redesign by Chopard’s Artistic Director Caroline Scheufele, who transformed it into a sparkling tribute to the festival’s heritage and the city of Cannes. First awarded in 1955, the Palme has honored cinematic legends like Francis Ford Coppola and Jane Campion, and most recently, Justine Triet for Anatomy of a Fall.
This year, actress Juliette Binoche chairs the jury, returning to Cannes nearly 40 years after her own red carpet debut. As she puts it, “I look forward to sharing these life moments.” On May 24, she’ll hand the world’s most glamorous trophy to a new visionary, sealing another chapter in the Palme d’Or’s legendary story.
ALSO READ: CAROLINE SCHEUFELE & JULIA ROBERTS ILLUMINATE CHOPARD WITH AN INSOFU EMERALD TRIBUTE PARURE.
