In 2020, the result of a friendship between Bvlgari’s Lucia Silvestri (the brand’s Creative Director for High Jewellery) and Her Highness Sheikha Fatima bint Hazza bin Zayed Al Nahyan of the ruling UAE’s royal family was transparent as two powerful families came together to reveal Jannah – a celebration of shared values and admiration for heritage.
Both holding tales as old as time, the Jannah collection is more than just a selection of magnificent jewels. It’s one that revolves around a five-petal flower — which beautifully adorns the Carrara marble ceilings and architecture of Abu Dhabi’s Grand Mosque, commissioned by Sheikh Zayed. And now, the second chapter has just been revealed.
“It is so light and beautiful, literally heaven. This is Sheikh Zayed’s message through a work of art,” says Her Highness, about the new Fine Jewellery collection.
The new High Jewellery collection sees the evolution of masterpieces that consist of six delicate and refined 18 kt rose gold creations to be freely combined in different everyday sets.
Italian and Arab culture intertwine in a seamless creative balance as the five-petal flower set is embedded in a circular gold frame whilst mother-of-pearl inserts and dazzling diamond pavé, perfectly combine glamour and ease.
From a pendant necklace with matching pendant earrings, to stud earrings, a soft bracelet and an elegant pendant necklace, the collection is refined with simplicity, richness and versatility to create different compositions.
With the introduction of the new collection comes a new face, one that will be making the motif’s legacy accessible to a new generation of empowered women. Priyanka Chopra has been chosen to front the new Jannah collection as she perfectly personifies the encounter between two cultures, bridging elegantly East and West.
“The essence of this collection which date back to 2017 and today is in its second chapter, is the creativity and power that comes from the connection between extraordinary women. Her Highness Sheikha Fatima bint Hazza bin Zayed Al Nahyan of the ruling United Arab Emirates Royal Family, Lucia Silvestri, our Bulgari’s Creative Director, and for this new chapter the internationally acclaimed Actor, film producer, activist, and NYT Best Selling Author Priyanka Chopra Jonas,” commented Jean-Christophe Babin, CEO Bulgari Group. “We are honoured to have Priyanka as part of the Bulgari family and as the face of this wonderful new collection. She perfectly embodies the spirit of the brand being the epitome of the modern-day global citizen, yet very much in touch with her roots and traditions but always with an international vision.”
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