The full Breitling experience has expanded into Abu Dhabi as the brand has successfully opened the doors to its first boutique in Abu Dhabi. In collaboration with Breitling’s long-standing partner (Ahmed Seddiqi & Sons) the new boutique is located on the city’s Al Maryah Island and welcomes 130m² of space set in its signature industrial-loft design concept.
Featuring its familiar exposed ceilings and brick walls, Breitling’s new boutique has an eye-catching yellow grid panel stamped with a Breitling ‘B’, as well as wall-mounted propellers, surfboards, and unique artefacts that explore the boutique’s Air, Sea and Land timepieces.
Customers will immediately feel immersed in the relaxed ambience as soon as they enter. With a home-from-home feeling in the lounge area, Breitling’s new boutique also features a Watch Bar that allows potential clients to try on their desired timepieces.
The collections currently on display include an extensive range of Breitling’s core offerings such as special and limited editions, such as the special edition Navitimer Automatic 41, which was launched last month exclusively for the Middle East market.
“We are honoured to build on our long-standing partnership with Breitling in the UAE and expand the retail footprint with the opening of the first boutique in Abu Dhabi,” said Mohammed Abdulmagied Seddiqi, Chief Commercial Officer, Ahmed Seddiqi & Sons. “Breitling is known for their unique and diverse offering, and we are certain that the boutique will cater to audiences across the UAE while driving their passion for horology.”
Also commenting on the opening, Breitling’s CEO, Georges Kern said: “We are thrilled to offer the full Breitling experience to our brand fans and soon-to-be fans in Abu Dhabi. Following the success of our Dubai Mall Boutique, we are extremely proud to be expanding Breitling’s presence in the UAE with our long-standing partner, Ahmed Seddiqi & Sons.”
Breitling’s new boutique is located at The Galleria, Al Maryah Island, Abu Dhabi.