There’s a sense of magic that comes around when it’s the holidays, and for the festive season, Bvlgari is inviting us to believe in a world of wonder with a new brand campaign. Following its Unexpected Wonders brand campaign released earlier this year, the Italian Maison has launched its ‘I Believe in Wonder’ campaign to celebrate the season and of course, it welcomes us to live in the unexpected delights of the world around you — and to share that spirit to inspire others.
Captured in Rome, the campaign features a wonder of expression as a vision of sparkling fireflies that playfully invite us to indulge in the festive magic of the season, immersed in the joy of everyday miracles. When the presents are tapped, they transform into fireflies to create a world of festive magic that begins with the brand.
Fostering a chain of endless wonder, watch the holiday campaign below…
To further celebrate the holiday season, Bvlgari continues to inspire a better future by partnering with Save the Children – with whom it has been collaborating for more than a decade – to support the world’s most vulnerable children and help them improve access to education and care.
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