In a dazzling tribute to Gulf heritage, Alfardan Jewellery unveils the Erth Collection, a breathtaking fusion of tradition and modernity that celebrates the timeless allure of Arabic craftsmanship. Inspired by the purity of pearls and the enduring elegance of the Gulf’s artistic legacy, Erth captures the spirit of generations past while shining brightly in the present.
Crafted in 18K gold and adorned with diamonds, emeralds, rubies, and sapphires, each piece tells a story of identity, artistry, and pride. The magic lies in its delicate balance, mother-of-pearl meets intricate Arabic motifs, creating designs that feel both ethereal and empowering.
At the heart of this collection is Mr. Ali Alfardan’s vision: to honor the weight of tradition while reimagining it for today’s woman. “We wanted to preserve heritage but make it effortless, light, wearable, and alive,” he shares.
Designed for women across generations, the Erth Collection bridges the past and present, a modern heirloom that resonates with both nostalgia and sophistication. Available exclusively at Alfardan Jewellery showrooms in Qatar and the UAE, Erth is a celebration of culture, femininity, and timeless beauty.
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