SOUTH OF FRANCE, WRAPPED IN GOLD: MEET APM MONACO’S SUMMER MUSE.

Close your eyes. Picture yourself wandering the golden coastlines of the South of France — the scent of sea salt in the air, sun-dappled palm trees dancing in the breeze, and a soft clink of ice in your rosé glass. Now, open them. That summer-soaked dream just became wearable.

Introducing Collection Été by APM Monaco — a love letter to Mediterranean days and Côte d’Azur nights. It’s everything we crave come summertime: light, effortless, a little luxe, and very je ne sais quoi.

Inspired by the region’s iconic elements — from the smooth serenity of Les Galets (those sun-warmed pebbles you instinctively pocket on beach walks) to the golden rays that bathe the coast — each piece is designed to evoke the warm embrace of summer.

The Details? Très Chic.
Minimalist sunshine rays glint like your favorite filter in real life. Organic pebble shapes are more than just accessories — they’re miniature sculptures of calm. And the silhouettes of swaying palm trees? They whisper holiday state of mind louder than your out-of-office reply.

To dial up the Riviera glamour, Collection Été plays with vibrant summer stones like turquoise and malachite. Think ocean blues and lush greens — as refreshing as a dive into the Med. All of it set in APM’s signature yellow gold, giving each piece that unmistakable golden-hour glow. No reapplying required.

Mix, Match, Make It Yours.
These pieces are made to move with you, from sun-up strolls to balmy soirées. Stack them, layer them, let them clash playfully — Collection Été doesn’t take itself too seriously. But it will seriously elevate your summer wardrobe.

So whether you’re jetting off to Saint-Tropez or channeling French Riviera energy from your city rooftop, APM Monaco’s latest drop brings the South of France to you — one elegant pebble at a time.

Collection Étéle soleil, les galets, et vous. Now that’s a summer romance.

ALSO READ: HOW RHODE’S STRATEGIC PROWESS LED TO IT UNPRECEDENTED SUCCESS.