Time is rarely just measured, it’s felt, chased, won, and sometimes trusted like a quiet talisman on the wrist. For BURO, time becomes a visual language in motion as filmmaker Elie Fahed reinterprets it through his own cinematic lens, spotlighting TAG Heuer timepieces as more than watches, but as symbols of momentum, instinct, and destiny.
Fahed’s film doesn’t attempt to define time. Instead, it observes it, stretching, compressing, and unfolding it the way life actually happens. There’s tension, calm, acceleration, and pause. It’s within this rhythm that the TAG Heuer Carrera Day-Date finds its natural home.
THE RETURN OF AN ICON, REIMAGINED FOR NOW.
Unveiled at Watches and Wonders Geneva 2025, the TAG Heuer Carrera Day-Date marks the evolution of one of the maison’s most enduring icons. Rooted in motor racing heritage yet reworked for a new era, the Carrera Day-Date balances precision with presence, timeless design sharpened by modern execution.
Long celebrated for its understated elegance and everyday reliability, the Carrera Day-Date has been elevated with a manufacture movement, refined proportions, and a newly expanded range that speaks to both purists and contemporary collectors. It’s a watch designed not to shout, but to stay, on the wrist, and in memory.
A SUCCESS WATCH, BY DESIGN AND BY DESTINY.
The Carrera’s story is inseparable from victory. Its reputation as a “Success Watch” dates back to 1970, when the gold Carrera reference 1158 was launched to mark Heuer’s listing on the Swiss stock exchange. Worn by Jack Heuer himself, it quietly became a witness to a golden era for the brand.
Soon after came the historic partnership with Ferrari, and with it, a cascade of triumphs. From Niki Lauda’s Formula 1 World Championship to Mario Andretti’s victories across the world’s most legendary circuits, the Carrera became more than a timekeeper, it became a symbol of luck, ambition, and winning spirit. An emblem worn by those who didn’t wait for time, but raced it.
TIME AS A FEELING.
In Elie Fahed’s hands, this legacy transforms into emotion. His interpretation of time mirrors what the Carrera has always represented: movement with purpose, elegance under pressure, and the quiet confidence of something built to endure.
For BURO, this collaboration isn’t just about highlighting a watch, it’s about celebrating how time lives with us. On the wrist. In motion. In moments that matter.
Because some watches don’t just tell time.
They carry it forward.
