Maison Boucheron, the iconic French high jewelry house, has unveiled its stunning new boutique in Abu Dhabi’s Galleria Mall, a move that marks a new chapter in its Middle Eastern story.
The boutique’s 204-square-meter space captures the brand’s signature fusion of Parisian elegance and modern artistry, bringing a slice of Place Vendôme to the UAE’s capital.
Inspired by the Maison’s historic home at 26 Place Vendôme, the boutique dazzles with a façade of glass prisms in Boucheron’s signature green, reflecting light in a mesmerizing dance of luxury. Inside, Art Deco influences meet natural beauty, from wallpaper inspired by ancient Chinese florals to rich fabrics by Rubelli that shimmer with metallic hues.
The intimate VIP salon, swathed in pink and green damask, exudes the opulent charm of a Parisian hôtel particulier. Adding a local touch, Emirati artist Yasmin Al Mulla’s exclusive installation celebrates the rhythm of dunes and waves, uniting the spirit of the UAE with Boucheron’s couture heritage.
Showcasing iconic collections like Quatre and Serpent Bohème alongside exquisite High Jewelry, the new boutique invites guests to experience the art of fine jewelry in true Boucheron style, where innovation, heritage, and hospitality shine in perfect harmony.
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