AUDEMARS PIGUET ENTERS ITS NEXT CHAPTER WITH A STATE-OF-THE-ART PRODUCTION SITE.

AUDEMARS PIGUET INAUGURATES MANUFACTURE DU BRASSUS

As part of its 150th anniversary celebrations, Audemars Piguet has opened a bold new chapter with the inauguration of its latest manufacturing site in Le Brassus. Known as the Arc, the striking 23,700 m² facility brings together the brand’s local production teams under one roof, reaffirming its deep roots in the Vallée de Joux while setting its sights firmly on the future.

Inspired by Audemars Piguet’s long tradition of collaboration, dating back to the Établissage system, the project was designed to unite technical expertise that was once spread across the region. Conceived by Geneva-based architects de Giuli & Portier and completed in just three years, the Minergie-ECO® certified site reflects Industry 4.0 principles, offering flexibility to evolve alongside new ways of working.

Bathed in natural light, the space accommodates up to 700 employees in an environment that balances openness with focus. Transparent partitions, adaptable meeting areas, and quiet zones encourage both creativity and concentration, while an electrochromic glass façade automatically adjusts to ensure year-round comfort.

With optimised workflows and cutting-edge facilities, the Arc will support future growth while allowing watchmakers to focus on the craftsmanship that defines the brand. By investing locally, Audemars Piguet continues to safeguard the savoir-faire of the Vallée de Joux, honouring its heritage while shaping the next century of fine watchmaking.

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