What could the high-speed world of luxury cars possibly have in common with fashion? At first glance, not much. But fashion has never been confined to clothing alone. It’s a lifestyle, which encompasses where you live, where you travel, where you dine, who you surround yourself with, and yes, even what you drive. For luxury car brands, fashion offers an entry point into a more aspirational universe. It is a clever way to tap into new audiences and elevate their cultural cachet.
@coldestjoel Why fashion brands are collaborating with legacy car brands 🏎️🔥 #luxury #marketing #creativemarketing #luxuryfashion #luxurybrand #culture #socialmediastrategy #socialmediamarketing @aimeleondorenewyork @percivalmenswear @Porsche ♬ original sound – Joel Marlinarson
It’s hardly surprising then that an increasing number of automobile brands are steering their way into the polished world of luxury fashion. From runways to racetracks to retail pop-ups, here’s a look at the most notable car-fashion collaborations making headlines this year.
PORSCHE X BOSS
For Fall/Winter 2025, Porsche and BOSS return with another capsule collection that builds on their long-running partnership. This edition pays tribute to the 60th anniversary of the ‘911 Targa,’ bringing subtle nods to the car’s legacy through refined tailoring, clean lines, and a color palette rooted in autumn tones. With understated branding and a sharp focus on functionality, it captures the shared ethos of performance and polish.
LAMBORGHINI X BALENCIAGA
Unveiled as part of Balenciaga’s Fall 2025 collection, this collaboration brings together two design heavyweights known for their statement-making products. The result is a collection of oversized outerwear, racing-inspired pieces, and sculptural bags stamped with the Lamborghini shield. Available globally, the series is supported by immersive in-store activations. From virtual Lamborghini test drives to custom supercars parked outside flagships from Paris to Dubai, it’s a full-scale crossover between high fashion and high speed.
F1 X SELFRIDGES
Formula 1’s 75th anniversary is being marked with a deep dive into its stylistic legacy, courtesy of a takeover atSelfridges’ Corner Shop in London. The space has been transformed into a curated archive of vintage racing jackets, memorabilia, photography, and limited-edition pieces, including collaborative merchandise with Peanuts and rare Tag Heuer timepieces. It’s a rare look at the sport’s long-standing influence on fashion, beyond the track.
RANGE ROVER LONDON COLLECTION
Range Rover has officially entered the lifestyle category with the launch of its debut fashion line. Featuring reversible jackets, silk scarves, and wool-cashmere blend blankets, the eight-piece collection is designed with a minimalist sensibility and crafted by artisans in the UK and Italy. The prints—particularly the “About Town” design—reference midcentury influences and London city life, offering a quietly luxurious extension of the brand’s automobile heritage.
FERRARI STYLE
Ferrari continues to expand its creative footprint beyond cars. Since its first in-house runway show in 2021, the brand has treated fashion as an extension of its design DNA. Recent collections, overseen by creative director Rocco Iannone, include collaborations with Charles Leclerc and custom pieces for Beyoncé’s Cowboy Carter tour. With its gradient leather looks and sculptural tailoring, Ferrari’s fashion line functions as a high-octane reflection of its identity.
MCLAREN X TUMI
Function meets finesse in the TUMI | McLaren collection, first unveiled in 2021. Designed for life on the move, the capsule brings together TUMI’s performance-driven travel essentials and McLaren’s sleek motorsport aesthetics. The nine-piece lineup features backpacks, duffels, and everyday accessories elevated with carbon fiber accents and finished in McLaren’s signature Papaya orange. The standout ‘Velocity’ backpack, regularly seen on Lando Norris and Oscar Piastri, exemplifies the collection’s fusion of endurance and elegance. With both brands grounded in engineering excellence, the result is a travel line that keeps pace with your lifestyle.
ASTON MARTIN X BOSS
Tailoring meets torque in the BOSS x Aston Martin collection, a refined capsule that brings the precision of British engineering to the everyday wardrobe. Built around versatile, elevated essentials—think sharply cut jackets, lightweight polos, and technical outerwear—the collection channels the understated power of the Aston Martin legacy. With drivers Fernando Alonso and Lance Stroll fronting the campaign, the pieces balance ease with elegance, delivering a 24/7 wardrobe that moves effortlessly from trackside to city street. It’s BOSS’s signature polish, reimagined with a motorsport edge.
These partnerships signal more than just a branding exercise. For car brands, fashion offers a cultural touchpoint. For fashion houses, it’s a new way to engage audiences through experience and heritage. What we’re seeing is a shift that is bridging the gap between what you drive and what you wear.
ALSO READ: ARCHED UP & LIT: FRED’S JEWELRY GETS A 2025 MAKEOVER.
