In the sartorial world, it is as if Hailey Bieber is blessed with the Midas touch. Anything she touches (read wears) instantly turns into the next big thing, not only in the realm of beauty but also in that of fashion. The latest? The baseball hat and scarf trend. At Coachella 2024, Hailey Bieber flaunted a look that sat somewhere between “Grandma Chic” and sporty as she paired baggy grey cargo pants with an oversized blue varsity jacket. However, it was the subtle yet impactful additions—a vibrant red baseball hat crowned by a boldly patterned leopard print scarf—that elevated her look from mere outfit to iconic statement.
The viral look has undoubtedly sparked the baseball hat and scarf trend, but Bieber was hardly the first celebrity to flaunt the look. In fact, Bieber credited Rihanna for having inspired her to wear the baseball hat and scarf look. Back in 2017, years before Hailey wore the now trending look, Rihanna was spotted in New York in a military green Vetements x Alpha Industries bomber jacket paired with a matching Supreme hat and a floral scarf knotted atop. Posting RiRi’s picture to her story, Bieber captioned it “4ever the inspo.”
The coolest girlies on Instagram and TikTok have been quick to jump on the Bieber-approved trend. From innovative styling techniques to personalized interpretations, these digital tastemakers have breathed new life into the trend, infusing it with their unique personalities and perspectives.
Scroll below to witness the myriad ways in which the Bieber-approved trend has permeated the digital sphere.
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