Every season, it’s as if the fashion industry spins the color wheel to pick a shade that then becomes the trending hue. From the fiery reds that dominated Fall 2023 that eventually evovled into an obsession of all things burgundy as winter set in, every sartorial season is defined by a distinct shade or two. As summer sets in, the fashion crowd is finally moving away from the reds, turning the spotlight to a soothing hue. Enter: butter yellow.
From the runways to the redcarpet and everything in between, the mellow shade has been popping up everywhere. In fact, the very first viral red carept moment of 2024 featured a butter yellow dress. Remember Aubrey Plaza‘s “Post-It” Loewe gown at the 2024 Emmy Awards?
Speaking of viral moments who can forget Gigi Hadid‘s butter yellow runway look at the Jacquemus ‘Les Sculptures’ show? That’s not all; the supermodel who is now rarely spotted on the catwalks, sent the internet in a frenzy when she walked the Versace Spring/Summer 2024 show in a butter yellow slip dress last year.
The soft shade was spotted in abundance on the Spring/Summer 2024 runways at the likes of Adeam, Bally, Loewe, Louis Vuitton, Bottega Veneta, Versace, and more. Backed by some of the biggest names in the industry, it’s as if the soothing hue was destined for a summer in the spotlight.
Bright enough to be worn by maximalists and neutral enough to please the minimalists butter yellow is the perfect shade to carry your wardrobe–no matter what your personal style–through the warmer months of 2024. Being (somewhat) of a neutral hue, butter yellow is easy to style and can be incorporated in your wardrobe all year round. From slinky butter yellow slip dresses, casual t-shirts, cozy cardigans, to covetable handbags, the soft hue has triumphantly infiltrated the wardrobes of the chicest girls in the industry.
Eager to cop the look? Scroll down to discover how the coolest girls in fashion are wearing the trend.
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