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Here’s how to get your hands on SemSem’s new A/W’18 collection

Courtesy of Moda Operandi
This celebrity-favourite Middle Eastern brand has just put its latest collection up for pre-order...

Luxury online retailer Moda Operandi continues to increase its strong Middle Eastern offering with the launch of another regional-favourite brand on site today. 

Brought to life by Founder and Creative Director Abeer Al Otaiba, the woman behind SemSem‘s beautiful mother-daughter pairings, the brand’s latest autumnal collection sees a blend of androgynous silhouettes, luxe sportswear and utilitarian elements (that can be shipped right to your doorstep). 

Drawing inspiration from the late ’80s and early ’90s, the A/W’18 collection boasts beautiful bold colours, bright pops of prints and several different textures that exude the ultimate glamour. 

There were also inspirations injected from actress Marlene Dietrich and her role in the 1930’s film, MorrocoSemSem’s Design Director, Albino Riganello explained that “[Marlene] perfectly embodies the spirit of the collection.”

Browse through the A/W’18 collection here… 

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SemSem’s new autumnal collection is now available for pre-order on

Now, discover Bazza Alzouman’s A/W’18 collection, which just launched on the digital retail site earlier this week too