What if we told you that the familiar roll-call of grand fashion capitals (New York, London, Milan and Paris) can include another glamourous city? Because what we saw in Budapest earlier this week is proof that the Hungarian city has what it takes to become another fashion capital.
Today, fashion is labelled and sold as a commodity – not only as a physical object such as a bag or a jacket – but also, as a cultural commodity used to promote a community, a city or people. This may take shape in the form of Fashion Week. Four of the most known fashion capitals have had their unique history when it comes to fashion, a successful path on how they became known in the industry, and how they got chosen by fashion’s elite to showcase the latest seasonal collections every year.
Then, came a new kind of fashion city or style centre that rose to the challenge and tackled the impersonality of fashion capitals. Copenhagen and Tokyo, for example, are proof that smaller cities can also become style leaders.
Now, could cities like the aforementioned or Budapest take over the fashion capital status of Paris? We’ll tell you why we think it could:
- It’s organised by the Hungarian Fashion & Design Agency and their aim is to implement a fashion event through which Budapest can be placed on the global fashion map.
- This fashion week is a series of multi-day programs based on international examples. It’s held twice a year following trend forecasts, innovative fabrics and techniques like never seen before.
- It is a fashion week trade show held after the five major fashion weeks.
- Just like every season, BCFW is creating a curated exhibition space for accessory designers and pop-up stores with design-related activities and exhibitions, special venues and the best local hotels and restaurants.
- This season saw more than 33 designers including Abodi, Aeron, Alma, Anka Fans, Artista, Babushka Jewelry, Borbala, Cako, Delacier, Elysian, Gyorok, Hamerli, Kata Szedegi, Katti Zoob, Mero, Nah-Nu, Nanushka, Neige, Nini, Nubu, Odivi, Rienne Creations, Romani, Roussin, Sentiments, Sugarbird, TheFour, TomcSanyi, Vengru, Viktoria Varga Budapest, Virag Kerenyi, Zia Budapest, Zsigmond Dora Menswear.
Below, discover a quick recap of the collections spotted on the runway:
Now, read more about the return of Mercedes-Benz Fashion Week Russia.