When it comes to fashion, Bella Hadid is practically royalty. It’s like she possesses a sort of Midas touch, where everything she touches–or, in this case, wears–turns into (fashion) gold, instantly disappearing off shelves. Take, for example, the Coach ‘Brooklyn’ bag, which has been sold out ever since the supermodel was spotted with one slung across her shoulder. Over the past few years, Hadid has been the flagbearer of Y2K fashion. Recently, however, the supermodel has been endorsing a different aesthetic–horse-girl chic.
Hadid isn’t just embracing cowgirl style; she’s signaling a larger shift in fashion’s focus, pulling western wear from the dusty ranch into the heart of high fashion. Her recent outings in New York City have turned heads for their deliberate nods to rodeo chic, setting off a style wave that’s bound to infiltrate wardrobes. This isn’t just any cowboy-inspired phase—Hadid is mixing romantic prairie looks with rugged cowboy essentials, redefining western wear as something urban, playful, and totally modern.
Consider the first look: a cherry-red prairie minidress by Frankies Bikinis, styled with brown suede cowboy boots. Thisisn’t the typical style you’d associate with the countryside; it’s Hadid’s way of merging the girly with the gritty, making it accessible for city streets. The ensemble nails the balance of femininity and edge that characterizes this cowgirl trend.
Later that day, Hadid went full-on rodeo queen at a film premiere celebrating the American West. Her fringed leather chaps, worn over dark denim and paired with a black pinstriped button-down, captured a wild-west look with a high-fashion twist. The message? Cowgirl style is here to be bold, a little bit rebellious, and totally transformative. Fringed leather and oversized buckles aren’t just costume pieces in this trend—they’re staples that add a dramatic, almost theatrical flair to everyday outfits.
Perhaps the most telling part of Hadid’s new aesthetic is her choice of accessories, specifically the Valentino Garavani ‘Nellcôte’ bag. With its suede fringes, silver studs, and rugged appeal, this bag represents a new kind of ‘It’ item for fall.
What makes this cowgirl trend so appealing? It’s both nostalgic and daring. Hadid’s version of cowgirl style doesn’t scream “costume”—instead, it feels versatile, polished, and full of personality. Her recent looks invite the fashion world to embrace Western influences with open arms and maybe even a little swagger. And if the Hadid effect continues as it usually does, we’ll all be wearing cowboy hats and fringe by the season’s end.
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