Ever wondered where the cool girls shop? You know the ones effortlessly styled at the beach, flaunting the best resortwear, the breeziest summer clothes, and always one step ahead of whatever trend’s blowing up on Instagram. They’ve moved past the usual suspects and are building wardrobes with niche labels that mix ease with edge. These labels don’t scream for attention, but they always get it. The best part? They won’t burn a hole in your pocket. From sculpted silhouettes to throwback prints and elevated everyday pieces, here’s what fashion insiders are actually wearing in the heat.
MESHKI
Born in Australia and raised on Instagram, Meshki delivers that unapologetic “main character” energy. Sharp cutouts, sleek fabrics, and silhouettes that flatter in all the right ways make this a go-to for girls who want their summer clothes to turn heads without trying too hard.
SABO SKIRT
Sabo Skirt‘s designs feel like summer in fabric form. Light, breezy, and made for the warm weather, the brand leans into playful femininity with ruffled minis, linen co-ords, and dreamy prints. It’s perfect for that casual-but-polished look that’sideal for coffee runs, market strolls, and everything in between.
DISSH
If your vibe is clean, elevated, and just a little coastal, you’re probably already on Dissh‘s wavelength. This Australian label serves up contemporary essentials with a sustainable twist. From crisp white cotton sets to chic linen jumpsuits,Dissh is all about natural textures and thoughtful tailoring.
PEPPERMAYO
Here’s the secret: Peppermayo is the most talked-about brand on social media this summer. It’s heeky, colorful, and refreshingly unfiltered. Think bold prints, micro skirts, and nostalgia-fueled summer clothes. It’s a brand that doesn’t take itself too seriously but still manages to keep the fit game strong. Ideal for pool parties, festival weekends, or just making a statement at brunch.
SECOND SUMMER
Second Summer offers refined staples with a distinctly European feel. Clean silhouettes and a neutral color palette that works with everything. It’s one of those brands where every piece looks effortless, but the styling opportunities are endless.
SÉZANE
Parisian it-girls have been loyal to Sézane for years, and now the rest of the world is catching up. The brand balances romantic cuts with modern polish. Think structured blouses, tailored trousers, and dainty knitwear you can dress up or down. With a strong focus on quality and sustainability, Sézane feels elevated but not precious. It’s that elusive mix of chic and wearable.
NEVER FULLY DRESSED
Bold prints, statement shapes, and a maximalist attitude—that’s what you get with Never Fully Dressed. This UK label is for women who don’t shy away from attention. Expect vibrant coords, wrap dresses with personality, and styling that encourages individuality. It’s fun, fearless fashion that still feels wearable, making it a favorite for mixing up your summer style.
ALSO READ: THE SHEER SKIRT IS STRUTTING BACK INTO THE SPOTLIGHT FOR SUMMER 2025.
