For Fall/Winter 2025, ZEGNA redefines the very idea of tailoring with a new chapter rooted in its century-long legacy. What began in 1910 with Ermenegildo Zegna’s vision, to craft fabrics that embody dignity, elegance, and movement, now returns to its origin story in Torino.
The collection introduces the Torino style: a silhouette born from the Founder’s legendary suit. Structured shoulders, wide lapels, and rounded pockets distinguish the design, alongside couture-level details like three-button sleeves and a higher buttonhole inspired by ZEGNA’s own brand mark. Each piece is architecture, discipline, and a declaration of intent.
At the heart of the collection lies the reimagined Vellus Aureum suit, now cut in impossibly soft flannel, complete with silk linings and hand-finished trousers. Its tailoring elevated it to an art form: precise, tactile, and timeless.
To mark the launch, Global Ambassador Mads Mikkelsen fronts the campaign, shot against the grandeur of Teatro Regio di Torino and the serene Alpine landscape. His presence channels the ZEGNA man: Confident, composed, and effortlessly attuned to the quiet elegance of Italian life.
This season, ZEGNA doesn’t follow trends. It defines them. Because it’s not a suit. It’s a ZEGNA.
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