Prada’s iconic Galleria handbag steps into the spotlight once again, this time through the lens of award-winning director Yorgos Lanthimos, with Scarlett Johansson as its enigmatic muse. Following last year’s Jonathan Glazer collaboration, Prada continues its tradition of pairing the Galleria with visionary filmmakers, turning each campaign into a cinematic exploration of style, identity, and transformation.
In this latest motion-image campaign, Lanthimos infuses his signature surrealism and narrative complexity, creating a microcosm of a feature film where Johansson performs mysterious, ritualistic actions in archetypal modern settings. Multiple versions of Johansson appear, endlessly reinvented, mirroring the fluidity of persona that Prada celebrates with every iteration of the Galleria.
Central to this hypnotic visual story is the handbag itself: a talisman, a vessel for transformation, and a touchstone of modern life. The Galleria’s enduring allure is highlighted not just as an accessory, but as a symbol of reinvention forever evolving, forever essential.
Through Lanthimos’ visionary eye, Johansson becomes both protagonist and prism, reflecting the endless possibilities of fashion, film, and identity. This collaboration is a cinematic meditation on metamorphosis, where the Prada Galleria is as transformative as the star who carries it.
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