The Lyst Index–a quarterly ranking of fashion’s hottest brands and products–just released its data for the fourth quarter of 2023. Powered by insights from the shopping patterns of over 200 million annual users, Lyst, a fashion technology company, meticulously analyzes myriad factors to identify the most sought-after brands and products.
The Lyst Index employs a sophisticated formula that considers the nuanced behaviors of shoppers. This includes an analysis of searches conducted both on and off the platform, product views, and actual sales. To ensure a holistic assessment of brand and product popularity, the formula also factors in social media mentions, along with global activity and engagement statistics, spanning a comprehensive three-month period.
After months of analysis, the results are finally in. Prada takes the crown as the hottest brand of Q4, 2023 with a 41% year-on-year surge in searches. Its audacious little sister, Miu Miu, isn’t far behind. With a continued influence on the global trend cycles, Miu Miu has secured second place. The brand’s cherry red kitten heel slingbacks played a pivotal role in shaping the shoe trends of the season, resulting in a 49% increase in the searches for kitten heels. Loewe, Bottega Veneta, Moncler, Saint Laurent, Versace, Jacquemus, Burberry, and Valentino follow Prada and Miu Miu to become the top ten hottest brands of Q4, 2023.
While Balenciaga, battling the aftereffects of its recent controversies, has managed to climb two spots to the 12th position, The Row has made its debut on the Lyst Index hottest brands ranking, claiming the 18th spot. The Olsen twin-owned brand witnessed a whopping 93% increase in demand in the final quarter, with the ‘Margaux’ handbag landing the top spot on Lyst’s ranking of the hottest products for Q4.
Victoria Beckham, entering The Lyst Index as a Breakout Brand to watch, follows a surge in searches sparked by the Beckham documentary on Netflix. The viral ‘My Dad Had a Rolls-Royce’ t-shirt and the ‘Frame’ Buckle belt (the second hottest product this quarter) contribute to the buzz.