Is your drip as unique as you are? If you’re all about high-energy beats and dope streetwear with a magnetic global vibe, you’re gonna love this! Arab designers are ruling the event with bold looks, fresh vibes, and creativity that’s off the charts. Think of it as your style cheat sheet—where tradition gets a glow-up, and culture collides with street swagger.
From streetwear that screams swagger to cuts that give main character energy, these designers are remixing culture with fashion like never before. Ready to vibe with the freshest names in arab design?
Let’s dive into the brands you’ll be double-tapping all season.
AOTA
AOTA is bringing some serious vibes to sole this year! This Kuwait-based brand is all about deep stuff—think philosophy, art, and justice—but make it fashion. This year, they’re dropping a killer capsule with custom denim jackets and basketballs designed by local artists. It’s streetwear with a purpose and a whole lot of attitude. If you’re into pieces that look cool and mean something, AOTA is about to be your new obsession.
QASIMI
If you’re after that perfect mix of moody vibes and rugged edge, Qasimi is the brand you need in your closet! This London-based, Middle Eastern-owned label is all about pushing fashion boundaries with its bold oversized, asymmetric outerwear that’s totally Insta-worthy. Each piece from their unisex collection oozes chic sophistication with an unpolished twist, making it the ultimate statement for those who dare to be different. Qasimi isn’t just about clothes; it’s a vibe that shouts individuality and redefines what it means to be stylish.
SWEY X ONE LIFE
Get ready for a fresh twist on your typical gas station stop! Local eyewear brand SWEY, founded by Emirati designer Mohamed Alsharif, known for its innovative and stylish frames, is teaming up with One Life Kitchen & Café to create a one-of-a-kind shopping experience. This collaboration is all about blending fashion with food, inviting you to explore the best craftsmanship from the region. So, whether you’re picking up a pair of killer shades or grabbing a delicious bite, this pop-up will be your go-to hang out at Sole 2024.
SURE, OK
Sure, OK is the brainchild of Zahra Khamissa, a Dubai-based creator who’s shaking up the accessory game with her unique designs made from unconventional materials. At Sole DXB, she’s teaming up with furniture designer Forma to curate an eye-catching space that truly showcases her artistry.
You won’t want to miss the limited edition tote bags crafted in collaboration with local artist Elisa Arienti! Plus, Zahra’s customization workshops offer a fun opportunity to get hands-on and make these pieces your own. It’s all about blending creativity and interaction in an inspiring setting!
ATLAL FROM GALBI
If your outfits have a totally minimalistic vibe Atlal From Galbi is for you! Founder Lilia Yasmin is serving us minimalist looks inspired by her roots with designs that are cool, clean, and unapologetically Algerian. The 2024 drop even comes with snaps of the epic Algerian Sahara—her creative inspo. It’s heritage, it’s hype, and it’s about to be all over your feed.
CLAUDETTE
With a vibe that feels straight out of a cartoon universe, Claudette is a super fun brand that’s taking the world by storm! From the bustling streets of New York to Kuwait, this woman-led streetwear label is now diving into the vibrant energy of Dubai. Get ready to embrace their wildly imaginative pieces, featuring playful doodles, quirky lettering, and eye-catching icons.
You’ll find a colorful mix of graphic tees, striped shorts, and more, all waiting for you at their lively space during the electrifying festival. It’s the perfect spot to indulge in some upbeat fashion that celebrates creativity and self-expression. Don’t miss out on the unique drips!
