Several brands have had to adapt to the coronavirus crisis — not only for the time being but, for the foreseeable future, too. And one name that has already decided to opt out of Paris Fashion Week for the duration of 2020 is Saint Laurent.
Moments ago, the French fashion brand announced its exit from the seasonal event and instead, have opted for a new schedule — one created on their own.
“Conscious of the current circumstance and its waves of radical change, Saint Laurent has decided to take control of its pace and reshape its schedule,” the brand revealed in a statement.
Moving forward, the brand will take ownership of its calendar and will launch collections that have been conceived with an up-to-date perspective and “driven by creativity”.
Until then, read more about London Fashion Week’s new rebranding.