The year is already looking super bright (literally) for hitmaker Rita Ora. Being the woman of many talents that she is, Ora is now the brand ambassador for German label Escada, under the new global design direction of Niall Sloan who, according to WWD, has called her a “true Escada woman”. She’s going to appear in their upcoming spring/summer 2019 campaign – and you definitely won’t miss her.
Just as the news broke, the campaign images dropped and let’s just say, she’s letting our her inner magpie in some pretty out-there Escada ensembles – colour blocking, eighties vibes, power woman suiting – the works.
Add to that she’s flexing her fashion muscles already and has customised the Heart bag in her favourite hot red hue.
Bringing some philanthropy into fashion, the bag comes with a cause close to her heart. With each sale of the bag, Dhs65 (€15) will be donated to Women for Women, a charity set up to help women in war-torn areas like Kosovo, where Ora was born.
All rise for Rita…