Peek inside any global fashion lovers wardrobe and you’re likely to spy a piece or three by cult US label Reformation. Known for its ultra-feminine and flattering silhouettes, the brand regularly sells out of styles on its website and has been worn by a slew of stylish celebrities including Karlie Kloss, Jessica Alba and Rosie Huntington-Whiteley.
Up until this week, however, its sizes stopped at a US12. But that’s all changing with the company announcing via its Instagram page that it will extend sizing from a US size 0 to a US size 22.
To mark the milestone, the brand (which is known for being highly sustainable) has released a spring capsule collection with model Ali Tate Cutler with pieces available in the full size range. This 17-piece range is the first step, with plans to expand all offerings on site to include the varied sizing options.
The brand’s website has been updated with the collection which is available to shop now and a statement inside the accompanying editorial says, “For the last year or so we’ve been receiving a lot of comments and requests for more inclusive sizing — and rightly so. It’s obviously unfair that we’ve only been offering clothing to a limited size range. Sorry it took us so long.”
Now, see the new shopping tool ASOS is introducing that features models of all sizes in the same garment.