Prada’s latest campaign, Days of Summer, is a sun-drenched escape into serenity, starring Kendall Jenner, Hunter Schafer, and Troye Sivan. Captured by Oliver Hadlee Pearch, the trio is set adrift on vividly colored gozzi, classic Italian wooden boats, each floating in a surreal seascape where sky and water blur into one infinite blue.
Evoking the stillness of a perfect summer day, the campaign strips nature to its purest form. Calm seas, endless horizons, and striking minimalism turn each image into a dreamscape, an idealized moment frozen in time.
The styling reflects this mood of effortless freedom. Blending city polish with coastal ease, the looks merge formal and casual, suggesting spontaneity and the thrill of escape. Jenner, Schafer, and Sivan appear on the brink of adventure, embodying hedonistic pleasure-seekers poised to write their own stories.
Days of Summer is an invitation to drift into the season’s possibilities, where every day begins with beauty, calm, and the promise of something new.
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