There’s no doubt that Virgil Abloh is currently the man in fashion at the moment. Aside from juggling running the show at Off-White and Louis Vuitton, Abloh has also collaborated with Rimowa, opened a new store in Dubai, and partnered up with Ikea and Byredo within a year.
And so, it only makes sense that the designer’s Off-White label has been dubbed as the ‘Hottest Brand’ in the fashion world.
According to a new report by Lyst (the fashion number-crunching platform), Off-White has jumped a whopping 33 spots in over the last year, officially surpassing Gucci and Balenciaga, who took second and third place, respectively.
The report read that “Off-White’s collaboration with Nike — “The Ten” sneaker series, along with Serena Williams’s “Queen” collection that debuted during the U.S. Open — played a key role in growing brand awareness across e-commerce and social media.”
Take a look at the full list of top 10 hottest fashion brands here:
Now, take a look at which categories Off-White is nominated for, for the 2018 Fashion Awards.