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Off-White launches diffusion label

Here's what you need to know
Everything Virgil Abloh touches seemingly turns to gold and we're certain his new diffusion label 'For All' will be no different...

Off-White has captured the hearts and wallets of fashion’s elite since its debut collection and now, designer Virgil Abloh has announced the launch of a new diffusion line called ‘For All’. And whilst Off-White’s designs fall into the luxury fashion category, the new capsule collection is more affordable.

Launching today in the brand’s stores around the world, the unisex collection features four T-shirts and four hoodies that retail for Dhs350 and Dhs625 respectively. 

Of the collection, Abloh (who was recently sat down for an exclusive interview with System Magazine) told Business of Fashion, “The price tier allows for a new customer to see themselves within the overall concept of the fashion label. Off-White can be luxury at a traditional luxury price point, or equally it can be relevant at an affordable price point.” 

He also hinted that this is just the first of many collections like it to come. “I plan to [launch affordable collection] periodically but with the freedom to decide where and when in each instance.”

Watch this space. For now, discover the new unisex watch brand making waves in the region