Beyoncé signed a deal with Adidas and naturally, she went all out to announce it to the world – in a way that only Queen Bey can. I mean, take a look at this action…
Super casual, right? She didn’t say much about what we can expect from the collaboration – although we are fully satisfied with just this tbh…
But according to Adidas, the partnership will include athletic and lifestyle products, along with the relaunch of Ivy Park, which now Beyoncé fully owns after purchasing it from Topshop.
Usually you’d expect a long winded press release-style caption about a new business venture but Queen Bey ain’t got time for any of that. She just lies atop 100 pairs of Adidas trainers. As you do…
More on this when we know…
Now, check out what new product Glossier are dropping today.
