Sorry, but LOEWE’s new Ramadan collection just outshined everything else! The stunning Silver Capsule Collection is indeed a masterful fusion of elegance and cultural heritage. This exclusive lineup of ready-to-wear, bags, and accessories is unveiled through a visually rich campaign directed by Dana Boulos and captured by Niquita Bento, offering a fresh take on Ramadan traditions with a modern, artistic edge.
Crafted with exquisite materials and fluid silhouettes, the collection reimagines the iconic Puzzle bag in luxurious vetiver crocodile and shimmering silver laminated python. The Flamenco clutch and Squeeze bag dazzle with metallic textures and intricate beading, while the apparel selection exudes effortless sophistication. Think grey silk belted pajamas, buttery nappa leather ensembles, and ethereal silk dresses adorned with delicate silver accents.
Fronted by actress Sarah Taibah, the campaign brings together a vibrant cast of Gulf creatives, including director Sarah Al Hashimi, artist Mays Almoosawi, and Olympic rower Husein Alireza. Their stories intertwine, reflecting the balance of togetherness and introspection that defines Ramadan, all while seamlessly blending Spanish and Arabic influences.
The Silver Capsule Collection lands in select Middle Eastern boutiques and Harrods London on February 9, with SS25 precollection pieces available online from February 6. Don’t miss this luminous celebration of fashion and tradition. The collection is so good, it feels like Eid already!
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