There are only a select handful of celebrities who have successfully leveraged their names into multi-million dollar beauty businesses. Kim Kardashian West and Rihanna are two such celebrities.
Having launched KKW Beauty and Fenty Beauty respectively, as well as several fragrances, both have set their sights on a new business venture — lingerie.
This weekend it was revealed that both stars are currently working on lingerie lines that are set to be released this year.
Rihanna confirmed that she is launching Savage x Fenty, taking to Instagram to announce the news via a video and a caption that read, “we bout to light this up sis!!”
There has been no official product or campaign shots shared as yet but, much like her Fenty Beauty foundation, it will be an all-inclusive line with sizes ranging from 32A-44DD in bras and XS-XXXL in underwear.
Meanwhile, Kim is yet to officially confirm her new business but TMZ reports that for “the last several months Kim’s been developing a new brand that will serve all women.” They added that the reality star “had a hand in just about every aspect of the the line’s foundation” and that she’s reportedly working with those responsible for sister Khloe’s Good American line, FRAME and Mr Porter. Similarly to RiRi’s line, KKW’s “won’t be just a limited luxury brand” but rather accessible to a wide range of women.
Watch this space!
In the meantime, find out which Middle Eastern country is the latest to have Fenty Beauty stocked in its Sephora stores.