Be in the know and join our inner circle of style mavens, innovators, art lovers and tech-aficionados.

Google reCaptcha: Invalid site key.

For all your future fashion needs head to Alexa Chung’s new YouTube channel

Oh yes she did
Style icon Alexa Chung has made an announcement that she'll be launching a new YouTube channel. And this is what we can expect...

This may be the answer to your YouTube dreams. Alexa Chung, the style maverick who pretty much makes a bin bag look chic, is launching a new YouTube channel which promises a heap of “unfiltered original content”. 

And it looks like all the British greats are having a YouTube party these days. Most notably, Victoria Beckham launched her new channel, to rave reviews and much laughter – as did Naomi Campbell

And just like Beckham did, Chung made her announcement in style – and humour. Check out her teaser video here…


From the comforts of her own sofa and in her truly candid and self-depracating way, she notes that, “I’m fashionably late to this YouTube party but… it’s back on with Alexa Chung.” Then it gets a bit random with the brass band accompaniment. But it definitely sets the tone, right? 

What we know is that the series will cover travel guides, make-up tutorials, behind-the-scenes action, style tips and more. 

Let’s see if she’s going to give a run down of her favourite Met Gala 2019 looks? Well, she better…

If she doesn’t, take a look at our best beauty looks from the Met Gala 2019 here