On January 26th, 2025, Jordan Fashion Week will be stepping into the global spotlight at Paris Couture Week, in collaboration with the Oriental Fashion Show. This highly anticipated showcase brings together five extraordinary designers who are redefining couture with their bold vision and masterful artistry: Laith Maalouf, Eman Al Ahmad, Leyla Kishani, Sara Mansour, and Batool Ammar.
Each designer tells a unique story on the runway, blending tradition with modern innovation. Their collections celebrate cultural heritage while pushing the boundaries of contemporary couture, proving that Jordanian fashion is a force to be reckoned with on the global stage.
MEET THE DESIGNERS AND THEIR MASTERPIECES.
Laith Maalouf: Haute Couture Evening Opening Collection
Laith Maalouf opens the event with “Threads of Light”, a radiant collection inspired by the fluidity of dance and the celestial beauty of stardust. Cascading tassels, intricate beadwork, and sparkling crystals come together to create designs that exude grace, harmony, and individuality.
Eman Al Ahmad: Couture Traditional Collection
With “Arabi,” Eman Al Ahmad pays tribute to Jordan’s rich cultural heritage. Luxurious fabrics, bold colors, and intricate embroidery combine to create contemporary silhouettes that embody pride and resilience, offering a modern twist on traditional Middle Eastern artistry.
Leyla Kishani: Ready-to-Wear Couture Collection
Leyla Kishani’s “Echoes of Isfahan” is a love letter to Persian architecture and craftsmanship. Antique textiles and vibrant patterns are reimagined into wearable works of art through modern tailoring and sustainable practices, making this collection perfect for the sophisticated global woman.
Sara Mansour: Couture Evening Wear Collection
Sara Mansour redefines evening and bridal couture with her “Radiant Elegance” collection. Sculptural silhouettes, shimmering fabrics, and intricate embroidery bring a modern romanticism to life, creating designs that celebrate bold femininity and timeless sophistication.
Batool Ammar: Ready-to-Wear Couture Collection
Batool Ammar’s “Desert Landscape” marries sustainability with cultural storytelling. Using repurposed fabrics, vintage textures, and bold patchwork, her designs offer a fresh take on everyday luxury, seamlessly blending heritage with innovation.
A CELEBRATION OF COUTURE’S POWER.
This landmark event is more than a fashion show, it’s a cultural movement. The collections transcend borders, weaving together stories of resilience, beauty, and creativity. From structured silhouettes to bold contrasts and intricate craftsmanship, attendees will witness the true artistry of couture as it bridges the past and the future.
Prepare to be captivated as these Jordanian designers redefine elegance on the world’s most prestigious stage.
