Fendi’s iconic Mamma Baguette bag is making a stunning comeback, reimagined in a fresh, contemporary style for Spring/Summer 2025. The beloved bag, a symbol of the Maison’s timeless legacy, is now softer and more luxurious than ever, with buttery nappa leather and a tactile drawstring closure that exudes modern femininity.
To celebrate the relaunch, Fendi has teamed up with British pop sensation Jade Thirlwall for an exclusive campaign. Shot by the duo Scandebergs, the vibrant visuals showcase Jade’s dynamic energy as she takes us through her day, demonstrating the Mamma Baguette’s versatility and seamless integration into every aspect of her life. From heading to work to performing on stage, Jade’s bag is her constant companion, underscoring its transformative nature.
The new Mamma Baguette retains the signature rectangular shape, flap closure, and FF logo buckle, now subtly enhanced with leather detailing. Available in Large, Medium, and Small sizes, the bag caters to a variety of needs and can be carried by hand or worn crossbody with an adjustable strap.
The elegant color palette includes classic black and white, soft pastel shades, and a luxurious black python version, showcasing Fendi’s mastery of materials. The Mamma Baguette is now available in select Fendi boutiques worldwide and online.
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