Get ready for a fabulous fusion of fashion and fun with ‘Friends of FENDI’, the brainchild of the dynamic duo, Kim Jones and Silvia Venturini Fendi. This dazzling series of projects and collections is all about breaking through the fashion norms and embracing the power of genuine friendship over calculated strategies.
Enter the world of FENDI with a playful twist as Fujiwara’s Fragment dives headfirst into the fashion scene with FENDI x FRGMT. But that’s not all – in a celebration of the Year of the Dragon, brace yourself for a triple-threat collaboration: FENDI x FRGMT x POKÉMON. Fujiwara brings his unique flair to the mix, joining forces with The Pokémon Company for a collection that’s as bold as it is iconic.
Picture this: FENDI’s iconic Peekaboo and Baguette bags, strutting alongside the legendary Dragon-type Pokémon, all wrapped up in the unmistakable FF logo. It’s a fashion fiesta where high-end style meets Pokémon playfulness, paying homage to the Year of the Dragon in the most fabulous way possible! 🐉
I first met Hiroshi Fujiwara in London in 1999 – and what can I say? He’s one of my idols and I love him. He’s an instigator of the Japanese club scene, its youth fashion scene and its streetwear scene. I have been in love with Japan for a long time; its influence on me and what I do is huge, Hiroshi is a major part of that,” says Kim Jones, FENDI Artistic Director of Couture and Womenswear.
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