In a shrewd move, this marks Rubaiyat’s first entry into the e-commerce world, where the combo of Farfetch’s luxury know-how and global reach with Rubaiyat’s luxury distribution network across the Kingdom, will definitely prove fruitful for all involved.
José Neves, Founder, CEO and Co-Chairman, Farfetch said “We are delighted to have expanded our department store relationships with the addition of a new partner in the Middle East – Rubaiyat, in Saudi Arabia.”
In addition, Christophe Penne, Vice President of Merchandise, Rubaiyat said: “Adding the e-commerce channel to Rubaiyat’s retail platform is essential in order to reach out to a wider audience and improve Rubaiyat customer’s shopping experience. Therefore, we welcomed the opportunity to partner with the world’s leading global technology platform for the luxury fashion industry, Farfetch.”
Since its inception in 1980, Rubaiyat has represented more than 50 standalone franchised boutiques throughout Saudi Arabia and is the region’s most renowned and sought-after premier luxury fashion destination.