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Enhance your shopping experience this weekend with MUSE

Enjoy an extra 10% off on the brands you love, plus more*
Unravel in a world of rewards and experiences this Dubai Shopping Festival with Chalhoub’s MUSE loyalty programme...

Last year, the Chalhoub Group — the Middle East’s leading partner for all things luxury — launched their loyalty programme which goes way beyond just earning and redeeming points, but offers its members access to unique experiences and tailored rewards.

Aptly titled MUSE, the programme allows members to embark on a different type of shopping journey, one that’s aspirational, hassle-free and full of rewards. Members can unlock exclusive benefits like complementary home delivery, valet parking, partner offers and more, as well as enjoy immersive experiences from luxurious spa days redeemed by points, and unforgettable get-aways through contests.

This Dubai Shopping Festival, MUSE will reward its members with more. More offers, more contests, more treats! From January 14-16, MUSE x Dubai Festival and Retail Establishment (DFRE) have collaborated to offer new and existing MUSE members an additional 10% off the DSF Sale. Unlock your extra 10% off at participating brands such as concept stores, Level Shoes & Faces, designer brands, Max Mara, Kenzo, Salvatore Ferragamo and Stella McCartney, and luxury beauty, Giorgio Armani and YSL, and plenty more.

The 10% Off MUSE Days* couldn’t have come at a better time. Stock up on your favourite pieces and stylishly layer them to keep you cool and in style this season. Take a look at what we’re shopping for below. PS: You might want to hurry while stocks last.

RTW — In order of appearance:

Plain weave blazer, WEEKEND MAX MARA
Pure silk charmeuse trousers, MAX MARA
Twill T-shirt, Lacoste
V-neck Cotton Sweater, Lacoste
Wool and cashmere yarn jumper, MAX MARA
Nappa leather duster coat, WEEKEND MAX MARA

Shoes — In order of appearance:

Bryelle boots, Jimmy Choo
Aura sandals, Gianvito Rossi
Caroline boots, Dolce & Gabbana
Beth pumps, Sam Edelman
Tread sneakers, Alexander McQueen
Isa sandals, Wandler
Tanya crystal sandals, By Far

Not only will you enjoy picking your favourite pieces at incredible prices, but all MUSE members who shop at participating stores in Dubai during MUSE Days will have a chance to win 1 of 5 MUSE makeover each worth AED10,000* (equivalent to 1 million MUSE points). To enter, simply activate the contest on the MUSE App. Tip: The more you shop, the more entries you’ll earn to the contest. Now, that’s a reason to splurge!

What’s more, if you need a little pick-me-up throughout your shopping experience, MUSE is rewarding members with a complimentary gourmet beverage and pastry from Drop Café located in Level Shoes in The Dubai Mall*. All you’ll need to do is show the ‘Coffee & Pastry’ experience on the MUSE App to the associate at Drop Café. Tip: This complimentary treat is available to members shopping during MUSE Days.

With only three days of MUSE Days, now is the chance to grab the items that have been on your wish-lists — at amazing prices, of course.

The 10% Off MUSE Days* promotion will run from January 14-16 at participating MUSE stores in Dubai.

Follow these simple steps to unlock more when shopping DSF’s MUSE Days:

1.     Download the MUSE App, available for free on the App store or on Google Play.
2.     Shop at participating MUSE brands in-store and scan your digital card at checkout for an additional 10% off the DFS sale*.
3.     Activate the contest on the MUSE App for your chance to win 1 of 5 MUSE make-overs worth 10,000 AED each*. The more you shop, the higher your chances of winning.

The Dubai Shopping Festival will run until January 30, 2021. For more information, please visit

*In-stores in Dubai. Terms & Conditions Apply