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The Dubai Shopping Festival is back! Here’s why your first stop should be at American Rag Cie

DSF is back, bigger and better than ever before
Looking for an unparalleled shopping experience this month? American Rag Cie in The Dubai Mall has just that and plenty more…

Dubai has always been a coveted destination for shoppers from around the world and to further cement its global status, the much-awaited Dubai Shopping Festival returns for its annual event.

Whilst the calendar includes a plethora of special activations, American Rag Cie is the place to be to kick off the festival. And here’s why.

Teaming up with Dubai Shopping Festival with a round-up of wonderful interactive activities scheduled for 11 days in The Dubai Mall — located on the 2nd floor of Fashion Avenue — you’ll come across augmented reality activations, fun new experiences and plenty of competitions you can take part in.

As augmented reality has surpassed as the ‘next big thing’, why not take advantage of it by participating in a gamification journey. You’ll be able to take part in an American Rag Virtual World where users get to escape reality and experience art come to life in a journey to find art pieces and get a chance to win prizes throughout the journey. Hint: a major prize draw awaits at the conclusion.

Another reason why you’ll need to visit the store is to get your hands on the Drake x Nike drop. American Rag Cie will launch a selection of exclusive products from December 17 and you’ll have to act fast as there will be a limited number of pieces.

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And just as we thought we didn’t need any more reasons to head to the multi-brand store, there will be a slew of classic games to take part in, such as DJ competitions, a breakdancing contest by international BBoys in the UAE and live music performances (set to take place on the second weekend — December 24-26) and plenty of opportunities and challenges that are set to generate content on TikTok.

A dedicated corner in the American Rag Cie store will allow TikTok users to take part in a styling challenge, too. You’ll have to create and style two looks, post it to the social media platform sharing details of the competition, and at the end of the shopping festival, a winner will be announced. The generous prize will include the outfits they styled in the video, as well as an AED1,000 voucher.

With health and safety measures in place, head down to American Rag Cie in The Dubai Mall where fun experiences await from December 17-27. We’ll see you there!

The Dubai Shopping Festival will run from December 17 to January 30, 2021. For more information, please visit