Dua Lipa, a global music icon and trendsetter, has embarked on an exciting new chapter, and this time, with CHANEL. The Grammy-winning singer is now the face of the CHANEL 25 handbag, a contemporary take on the brand’s signature style.
The campaign, directed by Gordon von Steiner, brings the vibrant energy of a music video to life. Set against the dynamic backdrop of New York City, the film follows Dua through bustling Manhattan streets and an intimate photo studio. With infectious joy, she sings along to the ‘90s anthem She Drives Me Crazy by Fine Young Cannibals.
Designed for women on the move, the CHANEL 25 is a modern reinvention of the House’s iconic handbag. Lightweight, flexible, and featuring multiple pockets, it’s as functional as it is stylish. “I’m obsessed with this bag,” Dua admits. “It’s got space for everything—my books, sunglasses, notebooks, even my crystals!”
With photographs by David Sims, the full campaign will be unveiled in March, promising a celebration of freedom, self-expression, and effortless elegance.
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