BREAK THE RULES, KEEP THE COOL: HERE’S MIU MIU’S SS25 CAMPAIGN.

The New Rules of Effortless Cool!

Sunlight streams through an open window, illuminating Miu Miu’s Spring/Summer 2025 campaign, “Duets.” And what a cast! Liu Haocun, Kayije Kagame, Sunday Rose Kidman Urban, Joey King, Lena Mantler, and Eliot Sumner, each brought their own magic to the collection.

This season is all about effortless simplicity, a return to the raw purity of childhood wardrobe, but with a twist. Think crisp chemisette dresses slipping off the shoulders, button-ups reimagined into unexpected shapes, and sweaters sculpted into bustier tops. The classic white cotton dress, a symbol of innocence, makes multiple appearances, untouched by artifice. And let’s talk about the adorable collaboration with Petit Bateau, perfectly capturing nostalgia while keeping it fresh and wearable.

But Miu Miu is never predictable. Soft pastels and delicate florals meet sharp tailoring and sporty energy. What looks like nylon is actually sumptuous silk. Feminine Mary Janes, bold sneakers, studded clogs, there’s a shoe for every mood. And those bags? The timeless Aventure and the irresistible Arcadie balance elegance with just the right amount of edge.

This isn’t just fashion, it’s a feeling with spontaneity and pure creative joy. The Miu Miu woman is stepping into the light, and we love every second of it.

ALSO READ: DARING, BOLD & SOPHISTICATED: DISCOVER THE NEW PRELUDE 2025 COLLECTION BY MIU MIU.