2018 has been the year of logo changes. First, Riccardo Tisci revamped Burberry’s logo and introduced a new Thomas Burberry iteration and then Hedi Slimane removed the accent from Celine (in addition to changing the text and spacing of the logo). Now, Balmain is the latest house to undergo a branding change with Olivier Rousteing unveiling the new look overnight.
The new logo features the interweaving of a B and P, a nod to the house’s founder Pierre Balmain (it also represents Balmain Paris) which Rousteing says is because “in order to move forward, you must first be clear about where it is that you’re coming from. That is why, at each and every step of this re-design process, I stressed the need to acknowledge our roots and reference the familiar design that Pierre Balmain created for his atelier over seventy years ago. I am quite pleased with what we’ve created: a contemporary, clean and bold logo for this historic house, which manages to retain the heritage of the original, while making clear to all that it represents a French luxury brand for the modern era.”
He added, “I’m not about to tear down traditions or break rules simply for the sake of breaking them. But times do change. Balmain is now a fast-growing brand relying on new media to communicate to a global audience.”
Now, find out what Olivier had to say about his upcoming (and debut) couture collection.
