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Sofía Sanchez de Betak teams up with The Luxury Collection on a UAE-inspired collection

See how the region inspired her designs
Sofía Sanchez de Betak just released a UAE-inspired collection in collaboration with The Luxury Collection...

If you’re into fashion and wanderlust, chances are you’ve come across Sofía Sanchez de Betak’s Instagram feed. The Buenos Aires-born, New York-based talent is the Founder of Chufy —a brand that releases ready-to-wear clothing inspired by worldwide travels — and always serves up style inspiration with beautiful backdrops  across the world. 

Last month, Sofia visited Dubai and stayed at The Luxury Collection Desert Resort & Spa, Al Maha. Immersing herself in the surroundings of the UAE, the experiences led Sofia to create an exclusive capsule collection (in partnership with the hotel). 

The Chufy x The Luxury Collection: Dubai is a 54-piece collection that includes ultra-rich silks that come complete in the city’s earthy tones, rich embroidery and prints that display Emirati motifs including prints of the Oryx, camels and palm trees. 

Speaking of the inspiration behind the collection, Sofia explained: “The UAE is a country of unconventional architecture with many awe-inspiring and opulent buildings, and The Luxury Collection offers indigenous experiences that showcase the destination’s captivating contrast between desert and city experiences. Dubai, and on a larger scale, the UAE, has solidified itself on the global map as a travel destination, yet it’s amazing to see how this country and culture remain deeply rooted in its rich history.”

The Chufy x The Luxury Collection: Dubai will launch in 2019 and will be exclusively available on and

Now, take a look at six reasons why you need to plan your next getaway to Al Manara, The Luxury Collection’s new hotel in Jordan.