Sportswear giant, adidas made its first-ever Middle Eastern runway show debut in partnership with Saudi fashion label, Kaf by Kaf, for their Spring-Summer 2025 Sportswear Collection. This collaboration, ahead of Riyadh Fashion Week, on Wednesday October 16th, created a bold chapter in the fusion of high-performance athletic wear and the vibrant cultural heritage of Saudi Arabia
Designed by Kawthar Alhoraish, the creative mastermind and founder of Kaf by Kaf. Known for her artistic flair and deep connection to Saudi traditions, Alhoraish brought a uniquely unisex line to life, blending high-performance designs with cultural influences. From athletes to fashion-forward enthusiasts, the collection effortlessly catered to the needs of a diverse audience, making a bold statement on the runway.
As the models strutted down the runway in unisex jerseys, tracksuits, and high-performance fits, the fusion of Saudi tradition and contemporary fashion was unmistakable. Standout pieces, such as graphic abayas and a lightweight headscarf, showcased how modesty and modern sportswear can coexist without compromising performance or style.
The collection didn’t stop at sportswear. One-of-a-kind, vibrant art pieces inspired by Saudi Arabia’s long-standing love affair with football took center stage, adding an extra layer of cultural depth to the collection. The energy was palpable as Kaf by Kaf’s signature bold colors and playful patterns complemented adidas’ iconic sportswear aesthetics.
As the second edition of Riyadh Fashion Week kicked off, this launch reaffirmed Saudi Arabia’s growing influence in the global fashion industry. adidas, having recently collaborated with Saudi multidisciplinary artist Raghad Al-Ahmad, is proving that the Kingdom is at the forefront of innovative, localized design. With the SS25 Sportswear Collection set to hit global shelves in February 2025, fashion lovers worldwide can experience this bold fusion of heritage and sport firsthand.
In a fashion world that’s always looking for the next big thing, adidas and Kaf by Kaf have shown that the future lies in celebrating heritage while pushing the boundaries of design and performance. The SS25 Sportswear Collection is a bold, forward-thinking statement of Saudi style—where tradition meets the cutting edge of sportswear.
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