In 2015, Matthew Williams launched his own label, Alyx, with the aim to provide customers with high quality, attitude-laden streetwear-inspired separates that gave men and women a wardrobe that was at once functional, forward-thinking and fashionable.
Before launching his own line, Williams worked as a Creative Director for the likes of Lady Gaga and Kanye West, and also co-founded BEEN TRILL with none other than Virgil Abloh of Off-White and more recently, Louis Vuitton. He also recently collaborated with Kim Jones on his debut show for Dior Homme on a line of buckle accessories. Williams lives in Italy with his family — he moved them there from California so he could be closer to the factory where his pieces are manufactured — and last year, he launched his first menswear collection which has since been spotted on A$AP Rocky and Kanye.
Now, the brand’s utilitarian-inspired menswear offering has landed on our shores. Pieces from the F/W ’18 collection are currently available in Harvey Nichols — Dubai. The store has also picked up the label for S/S ’19.
Discover some of the pieces on offer below…
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